Threshold Effects

How multiple marketing exposures can yield greater conversion rates.

We are slammed with thousands of marketing messages a day. It is easy for us to tune them out. That can make it difficult to get your game in front of the right people. Thresholding, involves how many exposures it takes for a target consumer to convert into a paying customer. It’s different for every person, and it depends on where they are seeing your marketing messages, and the content.

The implication is that multi-channel marketing efforts are a winning strategy. Get your game to press outlets, Twitch streamers, and YouTubers. Call on friends, family and your existing community to broadcast your release. Optimize your store pages for search traffic and conversion. Put your game in as many places as you can, where your target audience will see it.

Kerbal Space Program