Framing and Positioning
Context is Everything.
People can?t read your mind, and not everyone wants to read an essay every time an idea is communicated or a product pitched. Framing and positioning is about using context to give people an idea of what you are talking about.When used correctly, it saves everyone time and energy.
For game devs, a big part of context is describing your game. Use well-known genres or topics to position your game in that market, rather than try to explain everything from scratch. Focus on the main concept and briefly describe how it is unique from other games in that niche. For example:
?Risk of Rain is an action platformer with roguelike elements.?
?This ?spaceship simulation roguelike-like? allows you to take your ship and crew on an adventure through a randomly generated galaxy filled with glory and bitter defeat.? (Faster than Light)