Availability Bias

People prefer to use information that is easy to find.

This is a big problem with research and ?facts.? For complex issues, the reality is often complicated. That complicated truth is often buried under pages of overly simplistic search results. One example is psychological pricing. There are hundreds of articles proclaiming that using price endings like .99 or .90 will magically make people more willing to buy a product or pay more for it. They cite a few anecdotes to backup that take. The reality is the academic research shows contradictory results in lab conditions, and no significant difference in real-world experiments.

Be careful when researching complicated issues. The internet loves to simplify the complex and call it job done. Being a good manager and a good game dev often hinges on your ability to recognize, understand and manage the nuances all around us.

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